Print / Digital / Campaign / Email & Direct Mailer / 40% Off Cardmember Only Deals
The Ask:
Using Old Navy’s February branding toolkit 1) Create a direct mailer that will inspire Old Navy’s card holders to use their card to shop. Emphasize the 40% off purchase discount and showcase our best, Love For All collection. 2) Update the February campaign emails and emphasize the 40% off cardmember only deals for each of the following marketing categories: activewear, jeans, 40% off hero-only email, Love For All collection, and multi-product email.